The goal was to create a campaign to showcase Ultradent's new product Thermo Clone. Chair time to dentists equals money so we wanted a way to show them how much time and, therefore, money dentists would save over the course of a year if they switched. The product was designed to match the existing Thermo Clone material. The campaign was designed in Sketch and coded with Bootstrap. The homepage banner was created in Sketch and hand coded with custom HTML and CSS to fit the landing page. The emails were designed in Sketch, and coded in Dreamweaver.