As Art Director on the Forma S launch, I led the digital design team in bringing this premium zirconia nanohybrid composite to market. The whole idea behind Forma S was stunning, dependable results, so I worked with the team to create visuals that really showed off what the product could do, from its intuitive VITA-based shade system to the lifelike restorations it produces. I kept our creative direction clean and sophisticated but easy to connect with, making sure every asset highlighted the features clinicians care about, like the handy QuadraSpense tip and the material's natural fluorescence. By keeping the team's work tied closely to the campaign's messaging, I helped shape a brand that felt both beautiful and genuinely trustworthy.
Role
Art Director
