As Art Director on the Gemini Nova product launch, I led the digital design team in introducing Ultradent's first cordless diode laser to a global dental audience. The campaign was built around a clear creative direction, cordless, portable, and powerful, aimed at dental clinicians and hygienists who value both precision and freedom in the operatory. Our team developed assets that simplified complex laser and PBM concepts while showcasing the device's key differentiators: cable-free mobility, customizable procedure presets, and built-in multimedia training. Staying true to the established Gemini brand language, I guided the team in creating a visual system that felt innovative and confident without alienating an audience already familiar with the product family.
Role
Art Director
