As Art Director on the HALO Sectional Matrix System launch, I directed the digital design team across a multi-phase awareness campaign introducing this new restorative product to the market. HALO was all about helping clinicians create better-shaped restorations with a high-quality matrix system priced to compete with the category leaders, so I made sure our creative consistently communicated that quality and value. I kept the team aligned on a unified look and feel across a big mix of deliverables, including landing pages, banners, emails, social content, paid ads, while working from established brand messaging to keep everything cohesive. The result was a polished, consistent launch that positioned HALO as a trusted, competitive option and helped grow Ultradent's presence in the restorative space.
Role
Art Director
