This is one of the biggest campaigns of the year for Ultradent. The goal for this campaign is sales. Which is why the promo section is near the top with the promo details big with buy now buttons. I enjoyed working on this campaign because part of this campaign works with our brand managers, our print designers, and video team. In the past, this campaign has had 3 different looks and feels based on which department was working on it. This was one of the first campagins to make sure all of the assets looked related.
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