As Art Director on the Opalescence Birthday campaign, I led the digital design team in bringing the brand's 35th anniversary to life across a full mix of assets. The campaign was all about celebrating a major milestone while driving a July sales push, so I guided the team in developing a festive, on-brand look built around confetti, glitter, and fresh iridescent backgrounds that played off the new brand colors and tied right into the existing "Brighter Smiles. Better Days." theme. I directed creative across a wide range of deliverables, from social and promo posts to email designs, landing pages, and banners, keeping everything cohesive while accounting for the different needs of our US and international audiences. The result was a fun, celebratory campaign that felt true to Opalescence while giving both existing and new customers a reason to shop.
Role
Art Director
