As Art Director on the Ultrapro Tx Cordless Handpiece launch, I directed the digital design team in introducing Ultradent's first entry into the cordless prophy handpiece market. The whole campaign was about winning over a skeptical audience, so I guided the team in creating motion-driven visuals that brought the product's biggest selling point to life: freedom of movement without a cord getting in the way. Movement was the central creative idea, and I made sure it carried through everything from the hero animation and 3D product images to the, social, and email designs. I directed creative across a full mix of deliverables, including the landing page, banners, paid ads, all while keeping the look tied to the broader Ultrapro Tx family. The result was an energetic, movement-focused launch that helped Ultradent make a confident first impression in a fast-growing market.
Role
Art Director
